When someone flings an accusation, the first thing to check for is projection. Are they in fact talking about themselves?
The online right is constantly telling us that high-church Fascists are true believers. This is because online rightists are (nearly) true believers in their own cant.
Properly speaking, a cult refers to a sub-cult of an existing religion. A variant belief. I call Americoid rightists [less-leftists] because, while they are not mainline Fascists, they are a Fascist cult.
The less-left are low in openness, which means "authoritarian," or rather, conformist. To be non-Fascist would mean being non-conformist in a way fundamentally opposed to their character. Invention is a high-openness activity, meaning they can only choose to conform to some existing major religion. Unfortunately, all the options are false, so the online right has caught itself in a catch-22. They have accidentally uncovered the hidden truths, but can't convert away without contravening their own most fundamental character traits. They hate new ideas but have no choice but to accept lies or new ideas.
Moldbug, a menshevik, was an exemplar. Better lies for the more discerning customer. The low-O must preserve as many old ideas as possible; the Moldbug market is a niche that felt forced to reject a few more ideas than usual.
All Fascists are narcissists, either inherently or performatively. Less-leftists conform to narcissism, and thus prefer to engage in futile ego games, in self-deception, rather than humble themselves before Gnon.
Fascism is a very elegantly designed trap. Sophists do this sort of thing on purpose.
This is why they hate "black" pills so much. The more discerning customer can't quite get rid of the nagging awareness of lying to themselves. When the outside world exactly repeats the words of the small inner voice, it's utterly maddening.
Why is the idea that Fascism is doomed a "black" pill to them? Alt-Fascists are still Fascists.