Throughout recorded history marriages have been arranged. This at least biases stable pair-bonding in humans against the women having any opinions about her stable-pair bond. A woman will receive stable and sufficient husbandry even if she's indifferent to her husband, because her father cares about her and his own grandchildren, and thus there is no evolutionary pressure to retain husband-directed instincts.
The women's opinion is disproportionately important for cheating on her husband.
Result: a woman who follows her preferences will (disproportionately) genetically assume she's committing adulterous fornication and there is no future in the relationship. If the relationship is not widely known it will likewise trigger her secrecy instincts; she will assume it is secret because it must be secret. That if too many find out about it, she will have to stop.
Her genes will assume she's cucking her present or future husband and will "enjoy" the process because cucking is a fantastic strategy for women...assuming paternity tests don't exist. Her genes know nothing about paternity tests.
Likewise she will see her much-less-excited sisters in stable pair-bonds, enjoying only their vestigial remnants of husband-keeping instincts.
Basically, coercion is dysgenic and addictive.
It requires future coercion to correct; in this case let women think they're cheating and then shotgun marry them, for hundreds and hundreds of years consistently, until both men and women's genes learn that sex == marriage. Then, once roughly corrected, it is equally important to stop, lest a new distortion is created.