Sunday, May 15, 2022

Strategy Example: Exploit Back-Page-Effect

The trucker convoys were doomed when Putin invaded Ukraine, because they required news coverage but of course peaceful protests can't hold a candle to a hot war. 

But what if you want to do something that specifically relies on dodging journalist interest? You can make this dynamic work for you, instead of against you. Exploit the limited attention total. 

Build the thing, then sit on it until something big and flashy appears in the news, then release it under the cover of that thing. Accumulate some inertia while nobody is looking. 

Like releasing your game a a week before e.g. Skyrim is released, except that's a good thing because you're much closer to a mind-your-own-business sphere. 

Don't wait for an opportunity to show up, make your own. Alternatively: luck is a skill. Fortune favours the prepared.

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