After you seize the capital you have to consolidate your gains.
For many conquerors, this tends to be an object lesson on the power of symbolism: it's way more limited than you thought. Grasping the symbol of control and authority produces remarkably little control and authority for you, it merely takes it away from someone else.
Elon Musk of course had a nice Prussian education and has thus never heard of this idea and most certainly isn't going to think it up on his own. "I'm in the CEO suite, why isn't Twitter entirely in my control?" So confusing!
My personal estimate is five months. If you violently seize Twitter as Musk did, it takes, assuming efficient effort, about five months to replace the old network with your own network. No new products. No new services. Just consolidation.
Indeed Musk should have probably spent ~five weeks doing nothing. Just watch what's already there to see what it is. You could cut that down if you had run a broadcast-social firm before, but of course Musk hadn't run a publishing company of any kind.
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