Carlson exists to demonstrate that it appears to be a gossip service because it is, in fact, a gossip service. [What the gossip is] doesn't matter in the slightest. There's no power here.[Who the gossip is from] is everything.
Journalists, like most politicians, are in the habit of getting in front of a train that's already moving and pretending to be leading it. The Regime loves them for this, since they're volunteering to be scapegoats. If they go off message it makes them feel isolated, so they don't. They are isolated all the time - who wants to be friends with a professional gossip? nobody sane - so it's very important that they avoid any possibility of feeling isolated.
I'm so edgy and counter-signally I'll claim that the obvious is true: journalists look weak, weedy, substanceless, because there is in fact nothing there but a bit of fog. They sound dumb because this field, which, counter-intuitively, is exactly what it intuitively looks like, doesn't exactly attract the brightest stars.
The gossip-monger doesn't start the rumours, they can only pass the right ones along. They re-write press releases because if they don't do that all that happens is they render themselves irrelevant. Then they realize that a simple ctrl-c ctrl-v accomplishes the same thing, but takes less time.
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