Something like 90% of the population is too illiterate to use Twitter. Reading is too hard for them to enjoy non-picture posts. Even 140 chars is too long and complicated, never mind 280 / full text. They can just about handle 'yaas queen' before it's too laborious. They watch TV instead.
Naturally most Twitter users are only barely above the filter. They're still basically illiterate and will Dunning-Kruger your tweet 90% of the time. They're merely literate enough that tweets don't feel like wind-sprinting.
One of the most liked tweets ever is 💜💜. Why? It lets the illiterates feel like they're participating. "I'm part of twitter now," they can say. They understood that tweet and liked it on its merits. They hit the button without faking it!
The fact Twitter is a largely a textual artifact means it is inherently antidemocratic.
Publishing in a democracy is only useful for necromancy. Your audience will be wholly undead.
Necromancy itself is useless because the only thing you can do with zombies is make them destroy the other zombies. They can't catch vampires and other necromancers have to be unconscious to fail to stop a zombie attack.
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